Brevo — formerly Sendinblue — is a European messaging platform that combines marketing email, transactional email, SMS, chat and a lightweight CRM on send-volume pricing rather than list size.
Who makes Brevo
Brevo is the current name of Sendinblue, a French-headquartered messaging company selling directly through brevo.com. Its EU base is a substantive part of the pitch: GDPR posture and EU data handling are documented as product features rather than legal footnotes.
Official website: www.brevo.com ↗
What it actually does
Brevo sells one contact database across several modules: marketing campaigns and automation, a transactional email API and SMTP relay, SMS and WhatsApp campaigns, a conversations/chat inbox, and a sales CRM with deal pipelines. Pricing is metered on monthly email volume, with transactional and SMS credits bought separately.
Product family
- · Marketing Platform
- · Transactional Email (API + SMTP)
- · Sales Platform / CRM
- · Conversations (chat inbox)
- · SMS & WhatsApp campaigns
What people hire it for
- Sending marketing email to a large list on a modest send schedule
- Running product and transactional email through the same account as marketing
- Adding SMS or WhatsApp to an existing email programme
- Managing a small sales pipeline alongside marketing contacts
- Meeting EU data-handling requirements for customer messaging
Where it runs
Security & privacy
EU-headquartered with GDPR documentation, EU data hosting options and consent tooling published as part of the product.
AI capabilities
AI assistance is applied to subject lines, copy suggestions and send-time optimisation inside existing plans rather than sold as a separate tier.
Where Brevo appears
Featured in these buying guides
Head-to-head
Planned reviews
Full review published — read it here.
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