The Shortlist

Best Email Marketing Platforms of 2026.

All-in-one email, automation and landing-page platforms — ranked for SMBs, creators and ecommerce. GetResponse is an affiliate partner; Mailchimp is included as the market benchmark and is not monetised.

01
GetResponse
All-in-one email marketing, automation, landing pages and webinars — with AI drafting and 40–60% recurring commissions on the affiliate side.
From $19/mo
9.0^*
Explore the GetResponse ecosystem →
02
ActiveCampaign
Lifecycle automation with a CRM attached — for marketers who have outgrown broadcast newsletters.
Tiered plans priced by contacts
8.8^*
03
Kit
Formerly ConvertKit — a creator-first email platform built around newsletters, landing pages and paid subscriptions.
Free tier for small lists; paid plans by subscriber count
8.7^*
04
HubSpot
A connected CRM platform where marketing, sales and service share one contact record.
Free CRM; paid Hubs priced per seat and contact tier
8.7^*
05
MailerLite
The clean, affordable middle ground between a basic newsletter tool and a full automation platform.
Free tier; paid plans by subscriber count
8.6^*
06
Brevo
Email, SMS and transactional messaging on send-based pricing rather than list size.
Free tier with daily send limit; paid plans by monthly emails
8.5^*
07
EngageBay
An all-in-one CRM, marketing automation, sales and service suite priced for small businesses that cannot justify HubSpot.
Free tier; paid from ~$13/user/mo
8.3^*
08
Mailchimp
The most familiar email platform on the internet — easiest to start with, and the one most teams eventually outgrow on price.
Free / from $13/mo
8.2^*

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Where to go next

Head-to-head
GetResponse vs MailerLite
GetResponse wins on all-in-one breadth; MailerLite wins on simplicity and price at low volume.
Head-to-head
GetResponse vs Mailchimp
GetResponse wins on webinars, landing pages and price; Mailchimp wins on brand familiarity.
Head-to-head
GetResponse vs ActiveCampaign
GetResponse wins as an all-in-one at lower cost; ActiveCampaign wins on pure automation depth.
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