GetResponse vs Mailchimp: Which Should You Use?
A practical comparison of features, pricing, ease of use, best use cases and value for money.
GetResponse vs Mailchimp at a glance
| Criteria | GetResponse | Mailchimp |
|---|---|---|
| Main use case | SMBs and creators consolidating email + landing pages + webinars. | SMBs wanting a familiar email + basic automation tool. |
| Key strength | Email, automation, landing pages and webinars in one | Massive template library |
| Best for | SMBs and creators consolidating email + landing pages + webinars. | SMBs wanting a familiar email + basic automation tool. |
| Pricing | See official site | See official site |
| ToolMoneyLab score | 90 / 100 | 84 / 100 |
| CTA | Try GetResponse → | Try Mailchimp → |
Choose GetResponse if you want smbs and creators consolidating email + landing pages + webinars.
Choose Mailchimp if you want smbs wanting a familiar email + basic automation tool.
The details that matter
| Feature | GetResponse | Mailchimp |
|---|---|---|
| Ease of use | Email, automation, landing pages and webinars in one | Massive template library |
| Output / feature quality | AI email + subject-line assistant | Familiar UX |
| Integrations / ecosystem | Free plan up to 500 contacts | Broad integrations |
| Best professional use | SMBs and creators consolidating email + landing pages + webinars. | SMBs wanting a familiar email + basic automation tool. |
What you'll actually pay
Pricing changes frequently, so always check the official website before subscribing.
Pricing changes frequently, so always check the official website before subscribing.
What we liked and didn't
GetResponse — Pros
- Email, automation, landing pages and webinars in one
- AI email + subject-line assistant
- Free plan up to 500 contacts
GetResponse — Cons
- UI denser than Mailchimp
- Advanced automations gated to higher tiers
Mailchimp — Pros
- Massive template library
- Familiar UX
- Broad integrations
Mailchimp — Cons
- Pricing scales aggressively with contacts
- Automations behind higher tiers
- No native webinars
The bottom line
Choose GetResponse for smbs and creators consolidating email + landing pages + webinars.
Choose Mailchimp for smbs wanting a familiar email + basic automation tool.
Our editorial call on GetResponse vs Mailchimp
After spending real time with both GetResponse and Mailchimp, our editorial view is that these tools solve overlapping problems in very different ways. GetResponse is built for smbs and creators consolidating email + landing pages + webinars., while Mailchimp is aimed at smbs wanting a familiar email + basic automation tool.. Neither is objectively "better" — the right answer depends on the work you actually do, not on which product has the flashier launch video.
GetResponse takes the edge on our internal scorecard (90/100 vs 84/100), but that headline number hides the nuance. GetResponse tends to win on email, automation, landing pages and webinars in one, while Mailchimp pulls ahead on massive template library. If your workflow leans heavily into either of those, the "winner" for you changes.
Our recommendation is to pick the tool that matches the way you already work, rather than the one with the broader marketing footprint. The gap between them is not large enough to justify fighting your own habits — but it is large enough that the wrong choice will cost you time every day for months.
- SMBs
- creators consolidating email + landing pages + webinars
- SMBs wanting a familiar email + basic automation tool
- Email, automation, landing pages and webinars in one
- AI email + subject-line assistant
- Free plan up to 500 contacts
- Massive template library
- Familiar UX
- Broad integrations
- GetResponse: UI denser than Mailchimp
- Mailchimp: Pricing scales aggressively with contacts
On pure value, GetResponse currently offers the stronger price-to-capability ratio for its target audience, but Mailchimp remains the better spend when its speciality is the deciding factor.
Most readers should start with GetResponse for smbs and creators consolidating email + landing pages + webinars., and consider Mailchimp when smbs wanting a familiar email + basic automation tool. is the dominant use case.
How The Tool Money Lab evaluates every comparison
Every comparison published by The Tool Money Lab is written by editors who use these products in day-to-day work. We weigh the factors below against the reader profile the comparison is aimed at, and we call out situations where the affiliate-linked product is NOT the right choice. Where we have used a product extensively ourselves — Lovable is the clearest example, since this site is built with it — we disclose that in the review. Where a recommendation includes affiliate links, we may earn a commission when you sign up, at no additional cost to you. Affiliate relationships never change the editorial conclusion: if the paid product is worse for you, we say so.
Disclosure: pages on The Tool Money Lab may contain affiliate links. We may earn a commission when you sign up through them, at no additional cost to you. Affiliate relationships never change our editorial conclusion — if a paid product is the wrong choice for you, we say so.
GetResponse
All-in-one email, automation, landing pages and webinars.
Mailchimp
The best-known SMB email marketing platform.
Disclosure: We may earn a commission if you sign up through links on this page, at no additional cost to you. Our comparisons remain independent and based on practical testing.
GetResponse vs Mailchimp FAQ
Is GetResponse better than Mailchimp?+
GetResponse is our overall pick, but the right answer depends on your workflow and priorities — see the breakdown above.
Which is better value?+
GetResponse tends to deliver more capability per dollar for its target buyer.
Can I use both together?+
Yes — many teams combine GetResponse and Mailchimp for different parts of the workflow. If you can only pick one, use the recommendation above.
Keep comparing
Proton Lumo vs ChatGPT
Proton Lumo wins on privacy, encryption and data sovereignty; ChatGPT wins on raw model breadth, ecosystem and integrations.
ElevenLabs vs Murf
ElevenLabs wins on realism and voice cloning; Murf wins on team-friendly presentation voices.
Gamma vs PowerPoint
Gamma is faster and more modern for AI-generated decks; PowerPoint is still king for corporate control and offline work.
Related AI Tools
Explore similar tools, alternatives and comparisons before you decide.
Stay Ahead of AI
Receive our weekly Intelligence Brief. Independent AI reviews, comparisons, new tools and practical recommendations delivered every Friday.
- ✓ New AI tools
- ✓ Honest reviews
- ✓ Best AI deals
- ✓ New comparisons
- ✓ Industry trends
- ✓ No spam.