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GetResponse · Product

GetResponse Email Marketing

Reliable email sending with modern deliverability defaults.

The email core of GetResponse — newsletters, autoresponders, A/B testing, segmentation and deliverability tooling. It's the module most people start with and the one that carries most of the revenue for any list-driven business.

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Features
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Drag-and-drop editor

Modern email builder with responsive templates and dark-mode previews.

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Autoresponders

Day-based and behaviour-based automated sequences.

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A/B testing

Subject line, send-time and content splits with statistical guardrails.

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Deliverability tools

Warm-up, SPF/DKIM checks and send-time optimisation.

Use cases
  • Newsletter operators shipping weekly issues to 10k–500k subscribers
  • Creators launching cohort-based products with sequence-driven onboarding
  • SMBs running seasonal campaigns without a full marketing team
Tutorials

Migrate from Mailchimp to GetResponse without breaking sends

The right order to move lists, keep automations firing and preserve deliverability.

  1. Export segmented lists and tags from Mailchimp as CSVs.
  2. Import into GetResponse with matching custom fields and tag mapping.
  3. Recreate the top three automations first — welcome, abandoned browse and re-engagement.
  4. Warm up sending with your smallest engaged segment for the first week.
  5. Cut over MX/DKIM/DMARC records only after the warm-up window succeeds.
Comparisons
GetResponsevsMailchimp
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GetResponsevsActiveCampaign
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FAQs
How does GetResponse pricing compare to Mailchimp?+

GetResponse is typically 20–35% cheaper at 10k+ subscribers and includes automation on lower tiers than Mailchimp does.

Resources