MA
GetResponse · Product

Marketing Automation

Visual workflows that turn behaviour into revenue.

GetResponse's Marketing Automation builder lets you design visual workflows using triggers, filters and actions. It handles onboarding sequences, cart abandonment, lead scoring and re-engagement — the same jobs ActiveCampaign or HubSpot handle at 2–3× the price.

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Features
🧭

Visual workflow builder

Drag-and-drop triggers, conditions and actions on a canvas.

🎯

Behaviour triggers

Fire journeys based on clicks, opens, page visits or ecommerce events.

📈

Lead scoring

Weight actions and score contacts automatically.

📲

SMS + web push

Extend journeys beyond email in the same workflow.

Use cases
  • Cart abandonment and browse-abandon flows for ecommerce
  • Lifecycle onboarding for SaaS trials with in-app events
  • Long-tail nurture for B2B sales cycles
Tutorials

Build a cart-abandonment workflow that actually recovers revenue

The three-message pattern that outperforms single-shot recovery emails.

  1. Trigger the workflow on the Cart Abandoned ecommerce event.
  2. Send a soft reminder at +1 hour with the cart contents.
  3. Send a value-focused nudge at +24 hours emphasising social proof.
  4. Send a final offer at +48 hours with a modest incentive.
  5. Exit the workflow when the Order Placed event fires.
Comparisons
FAQs
How does automation compare to ActiveCampaign?+

Feature parity on 90% of workflows, at meaningfully lower cost on mid-tier plans. ActiveCampaign edges ahead only on very complex B2B pipelines.

Resources