Build a cart-abandonment workflow that actually recovers revenue
The three-message pattern that outperforms single-shot recovery emails.
- Trigger the workflow on the Cart Abandoned ecommerce event.
- Send a soft reminder at +1 hour with the cart contents.
- Send a value-focused nudge at +24 hours emphasising social proof.
- Send a final offer at +48 hours with a modest incentive.
- Exit the workflow when the Order Placed event fires.